Dark Room Ride – Side-Visibility Video

rainbow roller

Hey everyone!

Aaron here. I’ve been trying for a while now to figure out how to pull off a compelling video about side-visibility without having to shoot our lights straight on (since that requires shooting with a camera capable of a 360º shutter angle in order to have them look like they do in real life). Recently, Emily from the London Cyclist blog posted an article about our lights as a follow up for another article they posted about cyclist visibility (too many links?). This renewed my desire to film, and I came up with the idea cover up the window in this narrow room we have in the office and shoot some roller riding action as a test. The test shots ended up being pretty decent (in our minds, at least), so we decided just to go with one of those instead of overcomplicating things. I slapped on some music I made last year and put a simple intro and outro on it, and voilà! Enjoy.

I’m still considering doing more expansive and fancier videos on the topic. See you then, hopefully!